NEWSLETTER NO. 7 - KNOW YOUR AUDIENCE
Apparently, a segment of our population would like to travel back in time, knowing what they now know, and have an election re-do.
It’s nice to see Trump, Clinton and Obama on their best behavior following the election, and my IRA and others’ 401k’s thank Wall Street for accepting Trump big time.
Talking about time travel, if I were not working on my FBI Special Agent Hartmann series, I’d like to be a writer for the new NBC TV show ‘Timeless,’ where the writers develop plots for a trio of actors who travel back through time and must be careful not to alter history; what a fun write. I’d add an episode that goes back just a few months before the election. Can you imagine what changes Hillary and the media would make?
Quoting from an article in the Christian Science Monitor on the election, “The question of how most analysts got it wrong will haunt the political industry for some time. The rise of cell-phone-only households and the growing reluctance of Americans to take part in voter surveys has made the work of pollsters increasingly difficult.
There was the mainstream media, with many outlets appearing to favor Clinton. (Early on, the Huffington Post labeled Trump a ‘racist’ and ‘misogynist,’ a practice it is now ending.) That media bubble served both to antagonize and energize Trump supporters, and helped create something among journalists and pundits that social scientists call ‘confirmation bias’ – the propensity to see only evidence that supports one’s belief.”
When I first started writing the Hartmann series, I didn’t think about a specific audience. I wrote, simply because I love to write and believed my characters and plots would be interesting to others. But, when I started marketing my first book in the series ‘Death & Taxes’ I found that I needed to know who was going to be interested in buying the book.
The audience I have identified for this crime series are adults who like to crime novels with recurring characters with whom they can identify. They are designed to be a good beach read, which is defined as engaging and a quick enough read that it can be finished before the sunscreen wears off. Beach reads are not necessarily great literature but are designed to entertain.
The good news for a writer is that to be considered successful, you only need 100,000 followers, a very small percentage of the population. The bad news is you need 100,000 followers, and unlike politics where there are only a couple of candidates, you’re competing with 100,000+ writers.
Your comments and suggestions are always welcome.
Richard V. Rupp
P.S. I have found it is easier to read my Newsletters on my website than in an email. Suggest you go to www.richardvrupp.com